Posted by idgroup team ● March 19, 2018

6 Videos Showing the Power of Brand Storytelling

To support World Storytelling Day, we've highlighted six videos that showcase the power of brand-driven video storytelling. We believe video is one of the most powerful tools to go beyond product or service and offer an experience. Video is the ideal way to showcase purpose, core values, and the mission of a brand.  

We believe in helping CEOs and CMOs create brands that matter because they matter to people. We’re working to change the world for the better, one brand at a time. 

Visit Pensacola

Mission: Visit Pensacola supports the community vision of tourism by serving as the central body responsible for building tourism as an economic engine for our community through leadership, connection, collaboration and communication.


Big Brothers Big Sisters of Northwest Florida

Mission: Provide children facing adversity with strong and enduring, professionally supported one-to-one relationships that change their lives for the better, forever.


University of West Florida

Vision: A spirited community of learners, launching the next generation of big thinkers who will change the world.


Ray C. Anderson Foundation

Vision: We are a powerful voice in helping champion a better world for tomorrow’s child. As a result of our commitment, focus and influence, future generations will inherit a world where healthy and functioning natural systems support all life.

Mission: The Ray C. Anderson Foundation seeks to promote a sustainable society by supporting and pioneering initiatives that harmonize society, business and the environment for the present generation and tomorrow’s child. We will achieve this mission through inspiring and funding innovative, educational and project-based initiatives.


Autism Pensacola

Brand Promise: You are not alone. We are here for you. Answers you can trust.

Mission Statement: We are hope, love, compassion and the voice of empowerment. As navigators, advocates and educators, we demystify the autism diagnosis and connect those impacted by autism to a full circle of resources—from early diagnosis and education to support for the quality of life of adults—who then contribute back to our mission


Pensacola Sports

Values: Grinders/Tenacity/Determination • Responsible/Trustworthiness • Multi-faceted/Versatility • Progressive • Humble • Teamwork (involvement) • Pride • Mindful • Conscientious • Courage