Mona Amodeo

Mona Amodeo
Founder / President Mona helps organizations transform into brands that reach beyond short-term vision to new levels of possibility. Her expertise brings simplicity to the complex process of building, managing and maintaining brand reputation. Mona's mission is to elevate brands that make the world a better place through a collaborative, strengths-based stakeholder engagement process she developed from her personal relationships with some of the brightest minds in organization change, identity dynamics, positive organizational psychology, entrepreneurial leadership, sustainable business and marketing communications. This process—aptly named Branding from the Core®—is a multi-disciplinary approach to strategic brand development. She inspires audiences across the nation as a keynote speaker, making recent stops at Harvard and the United States Green Building Council, just to name a couple. Mona holds a Ph.D. in Organization Development and Change; and is recognized as an expert in the areas of brand identity, organization development and change, community engagement and sustainable business. You can learn more about Mona at monaamodeo.com.
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Recent Posts

“The secret of change is to focus all of your energy, not on fighting the old, but on building the new” -Socrates

You...

What makes brands successful today? While it’s difficult to point to any one thing that spells the difference between...

Brand positioning has never been more crucial than it is in 2018. The world of marketing – especially online – has...

It's About Time

by Mona Amodeo on September 26, 2017

About 10 years ago, I started writing a book about idgroup’s approach to branding.

Well, they say all good things take...

Episode 9 - What Is Leadership?

by Mona Amodeo on September 23, 2016

Are leaders born or made? This week’s guest, Dave Schrader, says he believes it’s a little of both and shares fresh...

Episode 8 - Herding The Cats

by Mona Amodeo on September 14, 2016

This week on Core Dialogues Radio, Jackie Stavros – management professor, consultant, and co-creator of SOAR— shares her...

Episode 7 - Online Success

by Mona Amodeo on August 26, 2016

The high school drop out rate in America is a national disgrace. The U.S., which once had some of the highest graduation...

One of the biggest challenges facing organizations today is the attraction and retention of high quality talent.

This...

I like to describe Wendy Steele as someone who is responsible for starting an epidemic – an epidemic that has positively...

Each year, millions of people are diagnosed with chronic disease, and millions more die from their condition. The most...