“The secret of change is to focus all of your energy, not on fighting the old, but on building the new” -Socrates
You...
Mona Amodeo
Recent Posts
What makes brands successful today? While it’s difficult to point to any one thing that spells the difference between...
Brand positioning has never been more crucial than it is in 2018. The world of marketing – especially online – has...
About 10 years ago, I started writing a book about idgroup’s approach to branding.
Well, they say all good things take...
Are leaders born or made? This week’s guest, Dave Schrader, says he believes it’s a little of both and shares fresh...
The high school drop out rate in America is a national disgrace. The U.S., which once had some of the highest graduation...
One of the biggest challenges facing organizations today is the attraction and retention of high quality talent.
This...
I like to describe Wendy Steele as someone who is responsible for starting an epidemic – an epidemic that has positively...
Each year, millions of people are diagnosed with chronic disease, and millions more die from their condition. The most...