As idgroup’s Senior Strategy Director, Catherine helps organizations drive long-term, sustainable growth by creating insightful business strategies focused on delivering both shareholder and stakeholder value. Leveraging a strong background in finance, she uses data and intelligence to strengthen brand preference and execute brand-consistent experiences that result in long-term, sustainable growth.
Catherine’s passion is helping organizations infuse their brand purpose and values throughout their organization and across their external ecosystems. She believes brand and business strategy alignment drives organization performance and can affirm our shared “humanness,” sense of belonging and self-fulfillment. This work can take the form of aligned business and brand strategy, brand messaging, go-to-market strategies, integrated marketing and communications campaigns, brand experience architecture, internal communications, and workforce and ecosystem training.
With a mastery level coaching certification, Catherine is a gifted workshop facilitator, leading engaging and actionable strategy alignment workshops for distinguished c-suite executives. As a former CPA she is adept at financial analysis and data-informed decision making. And, as a graduate of the University of Hawaii, she loves Aloha Friday and boogie boarding.
Catherine intuitively understands what others need and builds vivid images of the positive impact brands can have on the world. She is inspired by creating emotional connections that form the foundation for long-term relationships. She appreciates subtleties and respects differences. Working with Catherine leaves you feeling seen, inspired and capable.