Let’s be honest; designers are in the industry of endless feedback and iterations. We are the people who constantly look back and question, “How can I make this better?” It’s our second nature.
About 10 years ago, I started writing a book about idgroup’s approach to branding.
Well, they say all good things take time, and that is certainly true in this case. But it’s happening. Yesterday, the team at idgroup celebrated my signing of a contract with Maven House Press for the publication of The Next Evolution of Branding: Aligning Purpose, Performance and Perception. Over the years, the team at idgroup, colleagues, friends and family have challenged my views and cheered on moments of clarity as I noodled and doodled with ideas that have finally come life on the pages of this manuscript. I have learned it takes a team to write a book, and fortunately I am surrounded with one of the best!
Local branding firm takes home Best of Show award for ninth year
Pensacola, Fla. – Local organization development and branding firm, idgroup, took home two coveted Best of Show awards at the American Advertising Federation (AAF) local ADDY Awards competition on Friday. This marks the ninth consecutive year the Pensacola-based firm has been honored with the award.
A Note from Mona’s Desk
“Change equals self improvement. Push yourself to places you haven’t been before.” – Pat Summitt
Over the past couple of days, I have read several tribute articles about legendary University of Tennessee women’s basketball coach Pat Summitt, who died Tuesday (June 28th) at age 64, five years after being diagnosed with early onset of dementia.
Behold the latest news—Facebook has introduced yet another choice into the mix; chatbots are heralded to expand the engagement between users and businesses on the Facebook Messenger Platform.
You get the picture.
After a lengthy application process involving public voting, presentations, committee voting and interviews with organization leaders and volunteers, idgroup is proud to announce Autism Pensacola as this year’s Brand on Us™ recipient.
idgroup received top honors at the 2016 American Advertising Federation's Pensacola Chapter ADDY Awards, which recognizes the best creative advertising and marketing campaigns from the Pensacola Bay Area—and judged by nationally-recognized industry leaders. Together, our clients and our team brought home a total of 24 awards, and the coveted Best of Show Award for the 8th consecutive year. Other top awards included a Judge's Choice Award and 7 Gold ADDY Awards.