It's About Time

About 10 years ago, I started writing a book about idgroup’s approach to branding.

Well, they say all good things take time, and that is certainly true in this case. But it’s happening. Yesterday, the team at idgroup celebrated my signing of a contract with Maven House Press for the publication of The Next Evolution of Branding: Aligning Purpose, Performance and Perception. Over the years, the team at idgroup, colleagues, friends and family have challenged my views and cheered on moments of clarity as I noodled and doodled with ideas that have finally come life on the pages of this manuscript. I have learned it takes a team to write a book, and fortunately I am surrounded with one of the best!

In News

idgroup takes home coveted Best of Show ADDY

Local branding firm takes home Best of Show award for ninth year

Pensacola, Fla. – Local organization development and branding firm, idgroup, took home two coveted Best of Show awards at the American Advertising Federation (AAF) local ADDY Awards competition on Friday. This marks the ninth consecutive year the Pensacola-based firm has been honored with the award.

In News

Lessons for Women Leaders


A Note from Mona’s Desk

“Change equals self improvement. Push yourself to places you haven’t been before.” – Pat Summitt

Over the past couple of days, I have read several tribute articles about legendary University of Tennessee women’s basketball coach Pat Summitt, who died Tuesday (June 28th) at age 64, five years after being diagnosed with early onset of dementia.