What makes brands successful today? While it’s difficult to point to any one thing that spells the difference between success and failure, there’s one trend that no brand can afford to ignore. We’re talking about aligning your brand with a strong purpose.
The healthcare sector in the United States has undergone major changes in the past decade. The passage of the Affordable Care Act brought a wave of new healthcare consumers into the marketplace. And recent efforts to repeal that bill and replace it with something new have underscored the importance of healthcare branding for providers that want to maintain their market share.
Students are the life-blood of colleges. Whether you’re marketing a traditional, 4-year university or an online school focused on adult education, you can’t survive without a steady stream of new students. In other words, student recruitment is a must for everybody in education.
Brand positioning has never been more crucial than it is in 2018. The world of marketing – especially online – has expanded in ways we couldn’t have foreseen just a few years ago. Today’s consumers have unprecedented access to the brands they use. The right brand positioning can make or break your company.
To support World Storytelling Day, we've highlighted six videos that showcase the power of brand-driven video storytelling. We believe video is one of the most powerful tools to go beyond product or service and offer an experience. Video is the ideal way to showcase purpose, core values, and the mission of a brand.
We believe in helping CEOs and CMOs create brands that matter because they matter to people. We’re working to change the world for the better, one brand at a time.
We're excited to officially announce and welcome two brand new members to the idgroup family: Danielle Kelly and Erin Wachtel Stubbs. Both of which were recently recognized in this year's Rising Stars by the Independent News. Congratulations and welcome aboard!
idgroup recognizes and celebrates two of our very own, Gail Spruill-Shaw and Kris Poore for their ten-year anniversary! As reward for their tireless commitment, idgroup is shipping them off on a European adventure for a week! Congratulations from your idgroup family, and bon voyage!
For many companies, the core of every strong reputation is an exceptional customer experience. For medical practices and healthcare organizations, this can be tough to achieve. After all, culture defines behavior, and consistent delivery of that behavior is key to influencing all levels of the patient experience. Without a clear understanding of your organization’s culture, the expression of its behavior can run amok of your brand, as well as your customers’ trust.
I’ve never publicly claimed to be a marketer, but somehow I’ve managed to make a living talking about it over the past ten years. But that journey hasn’t been without its challenges. The first of which was defining the role of marketing versus the role of branding to my clients.
Every year around this time, we pause and give thanks for our many opportunities and countless blessings. In our modern-day society, there’s many things to be grateful for whether it be the grand finale of a successful SEC football season, binge-watching the new season of Stranger Things, or even the new iPhone X.