What makes brands successful today? While it’s difficult to point to any one thing that spells the difference between success and failure, there’s one trend that no brand can afford to ignore. We’re talking about aligning your brand with a strong purpose.
Brand positioning has never been more crucial than it is in 2018. The world of marketing – especially online – has expanded in ways we couldn’t have foreseen just a few years ago. Today’s consumers have unprecedented access to the brands they use. The right brand positioning can make or break your company.
About 10 years ago, I started writing a book about idgroup’s approach to branding.
Well, they say all good things take time, and that is certainly true in this case. But it’s happening. Yesterday, the team at idgroup celebrated my signing of a contract with Maven House Press for the publication of The Next Evolution of Branding: Aligning Purpose, Performance and Perception. Over the years, the team at idgroup, colleagues, friends and family have challenged my views and cheered on moments of clarity as I noodled and doodled with ideas that have finally come life on the pages of this manuscript. I have learned it takes a team to write a book, and fortunately I am surrounded with one of the best!
A Note from Mona’s Desk
“Change equals self improvement. Push yourself to places you haven’t been before.” – Pat Summitt
Over the past couple of days, I have read several tribute articles about legendary University of Tennessee women’s basketball coach Pat Summitt, who died Tuesday (June 28th) at age 64, five years after being diagnosed with early onset of dementia.
Behold the latest news—Facebook has introduced yet another choice into the mix; chatbots are heralded to expand the engagement between users and businesses on the Facebook Messenger Platform.
You get the picture.