Mona Amodeo

Mona Amodeo
Founder / President Mona helps organizations transform into brands that reach beyond short-term vision to new levels of possibility. Her expertise brings simplicity to the complex process of building, managing and maintaining brand reputation. Mona's mission is to elevate brands that make the world a better place through a collaborative, strengths-based stakeholder engagement process she developed from her personal relationships with some of the brightest minds in organization change, identity dynamics, positive organizational psychology, entrepreneurial leadership, sustainable business and marketing communications. This process—aptly named Branding from the Core®—is a multi-disciplinary approach to strategic brand development. She inspires audiences across the nation as a keynote speaker, making recent stops at Harvard and the United States Green Building Council, just to name a couple. Mona holds a Ph.D. in Organization Development and Change; and is recognized as an expert in the areas of brand identity, organization development and change, community engagement and sustainable business. You can learn more about Mona at
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Recent Posts

Why Ignoring Brand Purpose Will Stunt Brand Growth & Profit

What makes brands successful today? While it’s difficult to point to any one thing that spells the difference between success and failure, there’s one trend that no brand can afford to ignore. We’re talking about aligning your brand with a strong purpose.

In Brand Purpose

Top 25 Most Important Brand Positioning Statistics for CMOs in 2018


Brand positioning has never been more crucial than it is in 2018. The world of marketing – especially online – has expanded in ways we couldn’t have foreseen just a few years ago. Today’s consumers have unprecedented access to the brands they use. The right brand positioning can make or break your company.

In Branding

It's About Time

About 10 years ago, I started writing a book about idgroup’s approach to branding.

Well, they say all good things take time, and that is certainly true in this case. But it’s happening. Yesterday, the team at idgroup celebrated my signing of a contract with Maven House Press for the publication of The Next Evolution of Branding: Aligning Purpose, Performance and Perception. Over the years, the team at idgroup, colleagues, friends and family have challenged my views and cheered on moments of clarity as I noodled and doodled with ideas that have finally come life on the pages of this manuscript. I have learned it takes a team to write a book, and fortunately I am surrounded with one of the best!

In News