The healthcare sector in the United States has undergone major changes in the past decade. The passage of the Affordable Care Act brought a wave of new healthcare consumers into the marketplace. And recent efforts to repeal that bill and replace it with something new have underscored the importance of healthcare branding for providers that want to maintain their market share.
Students are the life-blood of colleges. Whether you’re marketing a traditional, 4-year university or an online school focused on adult education, you can’t survive without a steady stream of new students. In other words, student recruitment is a must for everybody in education.
To support World Storytelling Day, we've highlighted six videos that showcase the power of brand-driven video storytelling. We believe video is one of the most powerful tools to go beyond product or service and offer an experience. Video is the ideal way to showcase purpose, core values, and the mission of a brand.
We believe in helping CEOs and CMOs create brands that matter because they matter to people. We’re working to change the world for the better, one brand at a time.
We're excited to officially announce and welcome two brand new members to the idgroup family: Danielle Kelly and Erin Wachtel Stubbs. Both of which were recently recognized in this year's Rising Stars by the Independent News. Congratulations and welcome aboard!
idgroup recognizes and celebrates two of our very own, Gail Spruill-Shaw and Kris Poore for their ten-year anniversary! As reward for their tireless commitment, idgroup is shipping them off on a European adventure for a week! Congratulations from your idgroup family, and bon voyage!
Every year around this time, we pause and give thanks for our many opportunities and countless blessings. In our modern-day society, there’s many things to be grateful for whether it be the grand finale of a successful SEC football season, binge-watching the new season of Stranger Things, or even the new iPhone X.
After a lengthy application process involving public voting, presentations, committee voting and interviews with organization leaders and volunteers, idgroup is proud to announce Autism Pensacola as this year’s Brand on Us™ recipient.
idgroup received top honors at the 2016 American Advertising Federation's Pensacola Chapter ADDY Awards, which recognizes the best creative advertising and marketing campaigns from the Pensacola Bay Area—and judged by nationally-recognized industry leaders. Together, our clients and our team brought home a total of 24 awards, and the coveted Best of Show Award for the 8th consecutive year. Other top awards included a Judge's Choice Award and 7 Gold ADDY Awards.