Students are the life-blood of colleges. Whether you’re marketing a traditional, 4-year university or an online school focused on adult education, you can’t survive without a steady stream of new students. In other words, student recruitment is a must for everybody in education.
Brand positioning has never been more crucial than it is in 2018. The world of marketing – especially online – has expanded in ways we couldn’t have foreseen just a few years ago. Today’s consumers have unprecedented access to the brands they use. The right brand positioning can make or break your company.