We're excited to officially announce and welcome two brand new members to the idgroup family: Danielle Kelly and Erin Wachtel Stubbs. Both of which were recently recognized in this year's Rising Stars by the Independent News. Congratulations and welcome aboard!
idgroup recognizes and celebrates two of our very own, Gail Spruill-Shaw and Kris Poore for their ten-year anniversary! As reward for their tireless commitment, idgroup is shipping them off on a European adventure for a week! Congratulations from your idgroup family, and bon voyage!
For many companies, the core of every strong reputation is an exceptional customer experience. For medical practices and healthcare organizations, this can be tough to achieve. After all, culture defines behavior, and consistent delivery of that behavior is key to influencing all levels of the patient experience. Without a clear understanding of your organization’s culture, the expression of its behavior can run amok of your brand, as well as your customers’ trust.
I’ve never publicly claimed to be a marketer, but somehow I’ve managed to make a living talking about it over the past ten years. But that journey hasn’t been without its challenges. The first of which was defining the role of marketing versus the role of branding to my clients.