Brand positioning has never been more crucial than it is in 2018. The world of marketing – especially online – has expanded in ways we couldn’t have foreseen just a few years ago. Today’s consumers have unprecedented access to the brands they use. The right brand positioning can make or break your company.
To support World Storytelling Day, we've highlighted six videos that showcase the power of brand-driven video storytelling. We believe video is one of the most powerful tools to go beyond product or service and offer an experience. Video is the ideal way to showcase purpose, core values, and the mission of a brand.
We believe in helping CEOs and CMOs create brands that matter because they matter to people. We’re working to change the world for the better, one brand at a time.
We're excited to officially announce and welcome two brand new members to the idgroup family: Danielle Kelly and Erin Wachtel Stubbs. Both of which were recently recognized in this year's Rising Stars by the Independent News. Congratulations and welcome aboard!
idgroup recognizes and celebrates two of our very own, Gail Spruill-Shaw and Kris Poore for their ten-year anniversary! As reward for their tireless commitment, idgroup is shipping them off on a European adventure for a week! Congratulations from your idgroup family, and bon voyage!
For many companies, the core of every strong reputation is an exceptional customer experience. For medical practices and healthcare organizations, this can be tough to achieve. After all, culture defines behavior, and consistent delivery of that behavior is key to influencing all levels of the patient experience. Without a clear understanding of your organization’s culture, the expression of its behavior can run amok of your brand, as well as your customers’ trust.
I’ve never publicly claimed to be a marketer, but somehow I’ve managed to make a living talking about it over the past ten years. But that journey hasn’t been without its challenges. The first of which was defining the role of marketing versus the role of branding to my clients.
Every year around this time, we pause and give thanks for our many opportunities and countless blessings. In our modern-day society, there’s many things to be grateful for whether it be the grand finale of a successful SEC football season, binge-watching the new season of Stranger Things, or even the new iPhone X.
Let’s be honest; designers are in the industry of endless feedback and iterations. We are the people who constantly look back and question, “How can I make this better?” It’s our second nature.
About 10 years ago, I started writing a book about idgroup’s approach to branding.
Well, they say all good things take time, and that is certainly true in this case. But it’s happening. Yesterday, the team at idgroup celebrated my signing of a contract with Maven House Press for the publication of The Next Evolution of Branding: Aligning Purpose, Performance and Perception. Over the years, the team at idgroup, colleagues, friends and family have challenged my views and cheered on moments of clarity as I noodled and doodled with ideas that have finally come life on the pages of this manuscript. I have learned it takes a team to write a book, and fortunately I am surrounded with one of the best!
Local branding firm takes home Best of Show award for ninth year
Pensacola, Fla. – Local organization development and branding firm, idgroup, took home two coveted Best of Show awards at the American Advertising Federation (AAF) local ADDY Awards competition on Friday. This marks the ninth consecutive year the Pensacola-based firm has been honored with the award.